Daily Distraction: Captain Canada Ad

This is not a spoof ad, as far as I can tell. It airs on a television station based in St. John's Newfoundland in a series of "Captain Canada" spots. The narrator tells us:

To all those who share this planet: the call has been made to lead us into the future. Captain Canada has answered. ... so that all will be free to reach their heights ... our vision will be called upon. It is up to us. ... So be a beacon of light.

See it for yourself. I can't help wondering if this was written tongue-in-cheek.